Procter & gamble in responds to the fast growing demand of the products will expands their production in the Philippines for ₱ 2.5 Billion and will also expand their workforce from 1, 400 to around 2,000 in 2011 or hiring more than 500 new workers.
Doubling the production of high demand products is necessary to meet the fast growing demands in the local and international market.
By doubling its diaper production, Procter & Gamble Philippines Inc. (PGPI) expects to add more than a hundred jobs a year, an official said on Friday.
"The investment will result in the addition of over 500 direct and indirect jobs," corporate communications manager Anama A. Dimapilis said.
The local unit of the Cincinatti, Ohio-headquartered P&G Co. said the increase by a third of the company's total 1,400 workforce will result from the P2.5-billion investment to expand its diaper production line at the firm's manufacturing facility in Cabuyao, Laguna. The expansion will occupy 8,500 square meters (sq.m.) of the total plant area of 220,000 sq.m.
"Currently, our baby care line capacity is at 10 million [diaper] pads per year. Upon completion of the 3-year expansion plan, capacity will be doubled to 20 million pads per year," Dimapilis told the BusinessMirror after the groundbreaking ceremony at the company's plant inside the Light Industry & Science Park (LISP).
Dimapilis said they plan to triple production on the expanded line's fifth year. Thirty of the multinational company's 140 branded products, including disposable diaper brand Pampers, are being sold in the country.
P&G put up the production line at the LISP in 2006 for P360 million after reorganizing its Philippine business into "a toll manufacturer providing the service of converting raw and packing materials to finished products and other related services for the account" of other affiliated companies, P&G said in a report to the Securities and Exchange Commission.
About 40% of the company's diaper production is for export while about 30% of the production of the new line would mainly serve the domestic market, a company official said.
A statement said the Cabuyao plant serves the Philippines and several markets in the southeast Asian region.
The Laguna complex manufactures fabric and home care products under five brands, personal cleansing and skin care products under three brands and feminine care products under the Whisper brand.
Written by Makisig Bayani
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